This policy was updated on June 28th, 2010.
In accordance with the new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorser, we have compiled the following:
This policy is valid from 28 October 2009
This blog is a collaborative blog written by a group of individuals. For questions about this blog, please contact firstname.lastname@example.org.
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. This content may not always be identified.
To get your own policy, go to http://www.disclosurepolicy.org
In plain English . . .
We’d like you to know that PetsBlogs is a collaborative blog written by a group of individuals who share a love for pets and animals. While we sometimes do accept forms of compensation to help off-set the cost of running and maintaining PetsBlogs.com, we sincerely love animals and know that you do, too! All of our sponsors and advertisers are pre-screened and we never knowingly accept campaigns that harm pets in any way.
We often post articles written by or on behalf of companies in the pet industry that, in exchange for the information, are given a link to their product or service. If a post on PetsBlogs contains an author byline, you should assume it was submitted, and posted by us, for promotional reasons.
We also make use of affiliate programs as a means of making PetsBlogs profitable. However, we don’t support affiliate programs we don’t have first-hand experience with or believe in. If a post contains a link to a product or service, we may be using an affiliate link to link to the product. If you were to click on that link and actually make a purchase, we would make a small percentage of the sale we’d referred to the affiliate marketer.
Our Sponsors are either companies or individuals who’ve paid to place a display ad or text link on PetsBlogs. At times, we also make use of affiliate programs in the Sponsored section. We generally look for coupons and deals that may provide a benefit to the pet community at large.
If ever you have any question as to the integrity of information in any of our posts, the inclusion of any Sponsor or product, or service, please don’t hesitate to contact us at admin(at)PetsBlogs.com!