by Emily Buchanan
It’s not just people that are living longer, its pooches too. It seems pet owners are more conscious than ever of the well being of their beloved pups and this is reflected by the value of the pet care industry and the apparent longevity of the world’s best kept pups.
“Just as the average life expectancy for people keeps reaching closer to the century mark,” writes Martha Smith, director of veterinary services at Boston’s Animal Rescue League, “we’ll continue to see the same parallels in our pet population,” It seems that the carefully considered choices we are making for our pets (and the amount of money we are willing to spend) is making them healthier and happier pups than ever before. In 2011, Americans spent over $50 billion on their pets. Yes, fifty billion dollars and this figure is at an all-time high!
Not to mention the fact that there’s now a plethora of (expensive) services available for pampered pooches, from pet hotels to deep conditioning treatments. Recently, even fur dyeing has become popular (if not extremely controversial!) meaning darling dogs can be transformed into cartoon caricatures of themselves.